Recently, I have been slightly interested in product packaging. Yes, the box, the wrapping, the visual design and everything in a product packaging. Maybe due to the fact that I watch hours of open-box videos that contribute to my sharp eyes on product packaging. Or maybe because of the fact that after I watch this video from DoDoMen and I am overwhelmed by the fact that there are so much information and hard work behind one product packaging.
Well, when I was doing my weekly grocery shopping and this product shelf management just caught my attention. I can talk about this picture from 3 different perspectives.
First, if you are a consumer and wanted to buy pancakes or waffles, which product really catch your eyeball [literally translate from mandarin]? Obviously is the brand Creapan, right? Why? Because the products are arranged horizon according to your reading habit, which is from left to right. Even the top side of the box is printed with such a big word - PANCAKES. Whereby for the brand - Birch Benders, the box arrangement is wrong and I hardly see the "waffles" word or the picture. The box caught my attention is because the visual is colourful and look expensive. In fact, it is more expensive than the other brand. So which one will you buy? Please share with me your decision in the comment below.
Second, if you are the sales representative from Birch Bender (if there is any), then obviously the person fails. It is merely want to arrange more boxes on the shelf and the sales representative or the store personal arrange the box in a sideway.
Third, the marketing department in the company, either one. Did they conduct field trips to understand the market better? In the old school of marketing, one of the Ps is the Position of the product. It stands for the physical positioning of the product as well.
It is not that hard to understand great user experiences (buying experiences) will lead to a better net promoter score. Right?
Sometimes, when I am asked what is my occupation and I said Product Marketing. I am wondering how many question marks pop up in their head?
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