Showing posts from March, 2023

What Bill Gates knew 24 years ago that revolutionize your business today

Introduction: As a working professional, you're likely always looking for ways to stay ahead of the curve in today's rapidly-changing marketplace. I am going to share with you my notes after I read the book Business @ The Speed of Thoughts by Bill Gates. This book is all about how technology is transforming business and offers some valuable insights that I think you'll find useful. Photo by Dan Cristian Pădureț: Section 1: The Digital Nervous System One of the key concepts in the book is the digital nervous system, which is all about connecting a company's information, processes, and people to make it more efficient, effective, and agile. This means that the company's operations can work together seamlessly, regardless of location or department. Think about it like the human nervous system. It coordinates all of our bodily functions and helps us respond to environmental changes. In the same way, a d

Back-to-School Month: The Importance of Financial Planning

Back-to-school It's back-to-school month and time to spend extra on new books, school bags, stationery, clothes, shoes, and more. But if you're not careful, this annual shopping spree can leave your wallet feeling like it's flunked out of school. Fear not, parents! Here are some tips to help you avoid overspending and ace your financial planning game. Tips No. 1 First, set a budget and stick to it. This doesn't mean you have to skimp on everything, but it does mean that you should prioritize what you need versus what you want. Assess what you already have and determine what you need to purchase. And don't forget to look for back-to-school sales and discounts on bulk purchases. Tips No. 2 Next, get creative and reuse or repurpose items from the previous year. Maybe that backpack could use a few patches or that lunchbox just needs a thorough cleaning. Get your kids involved in the process and make it a fun activity. Who knows, they might come up with some unique desig

Do you want to become an influencer? 3 simple steps that I use

In the beginning Social media marketing has become an essential part of digital marketing. It is a powerful tool that businesses and individuals can use to connect with their target audience and build their brand. However, getting started in social media marketing can be overwhelming, especially for beginners.  "I was doing research and understanding this social media marketing about 6 years ago. I made many mistakes and learn some lessons. I am going to share with you how I started and where am I today. But first, let me address the elephant in the room. Over the years, I was asked multiple times, do I want to become an influencer? And my answer is always a resounding......I don't know. Okay, that was a lie, it's actually a straightforward 'maybe'. But if the answer is a simple 'yes' or 'no', then there will be no more writing and sharing of ideas. So let's get on with it, shall we?" To be honest, I never gave much thought to this topic un

Discover the 4 Types of Participants in a Class and How to Effectively Engage Them

In any learning environment, there are typically four types of participants. Understanding these groups and their needs can help educators tailor their approach to maximize the effectiveness of their teaching. The first group of participants are those who don't know what they don't know and are unsure why they are in the class. As an educator, it is important to ensure that participants are adequately informed about the program, its objectives, and the agenda. While it is true that many people may not read the fine print, it is the educator's responsibility to make sure that participants are prepared and ready for the class. As the saying goes, "once the student is ready, the teacher appears." The second group of participants are those who know what they don't know and are eager to find out more. While this group is generally the most enthusiastic, it is also the most demanding. Educators must be well-prepared and able to match the energy level of this group i

Is A.I.D.A still relevant in 2023 Social Media Marketing?

Still relevant? In the fast-paced world of digital marketing, it's essential to constantly adapt to changes in consumer behaviour and technology. With the COVID-19 pandemic accelerating this evolution, it's worth asking whether the classic AIDA model is still relevant in 2023.  As I am preparing content regarding AIDA in the social media marketing training program, I want to do more research and then simply it for learner understanding and application.  Here goes: Attention The first stage of AIDA is Attention, and in today's digital age, this is more crucial than ever before. With attention spans becoming shorter and shorter, it's important to make a strong impression quickly. In just a few seconds, you need to grab a potential customer's attention and make them want to know more. Interest The second stage of AIDA is Interest. In this stage, you need to generate interest in your product or service. Whether it's through showcasing its benefits or highlighting th