Based on IPSOS's report (LINK), I am extremely curious about Shopee being a monopoly business model in the e-commerce platform, and yet no regulatory organization performs an anti-competition check on them. Why?
In my personal opinion, the reason Shopee is dominating in the e-commerce platform because of the few following reasons:
a. Money aka budget.
Look at the frequency the ads appear in your news feed on Facebook, Instagram, and online website. Look at the monthly promotion since 1.1, 2.2, 3.3, 4.4, 5.5, 6.6, 7.7, 8.8, 9.9, 10.10, 11.11 and 12.12. It is an absolute advantage for Shopee to dominance these important dates. But, I believe Shopee might have overdone it. But who am I to comment on a company that achieves more than 80% market share?
b. Seller recruitment and new user
This is a very tricky situation because it is about demand and supply. This is the same challenge for all business models who runs a platform business. The only way the business can survive is to have enough transactions. This is supported by having a huge amount of buyers and sellers. Shopee has moved from recruiting locals and move on to recruiting foreign sellers, i.e China, Taiwan, Indonesia, and Vietnam. I almost freak out when I found out this. I am not too sure how local sellers going to compete with overseas sellers at a lower cost.
Haiz... all the best to Lazada.
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